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| Scrapbook | Title | Date | Publication | Description | Tags | |
|---|---|---|---|---|---|---|
| 1 |
Jantzer Archive Photographs |
1958 – 1963 | Various | Assorted photographs. | A.C. Gilbert Company | |
| 1 |
New 'Hall of Science' Opens in New York |
Apr-55 | Toys and Novelties Magazine | After undergoing renovations the 'Hall of Science' opens with new displays. Gilbert resumes HO production. | American Flyer Trains, Gilbert Hall of Science, HO Scale | |
| 1 |
'Do-It-Yourself' Gifts are Dandy for Dads Who Are Handy |
Jun-55 | Metro Associated Services | Suggests wives purchase A.C. Gilbert products for Dads. Modeling was becoming a top hobby for men. | Gilbert Drill Leader Set | |
| 1 |
Why Your Feet Hurt |
9/11/55 | King Feature's Syndicate, Inc. | Advertisement for A.C. Gilbert Vibrator, suggests using the product for tired feet. | Gilbert Appliances, Vibrator | |
| 1 |
All Aboard Trainland; Modern Toys Are Lures on Road to Education |
11/1955 ca. | NEA Service, Inc | Growth of Ferroequinology (Model Trains) as a hobby for men and boys; details how educational toys benefit kids. | American Flyer Trains, Education | |
| 1 |
Pop's Toys |
12/17/55 | Kansas Sun | Toy makers keep dads in mind as 'toys' remain popular with parents. Article also mentions revitalization of HO gauge trains. | American Flyer Trains, HO Scale | |
| 1 |
Right Toys May Help Shape Junior's Future |
12/24/55 | Lexington, KY Herald | Toys help children develop interest in science and technology careers. | Erector Set, Education | |
| 1 |
Study Planned on Shortage of Engineers |
1/15/56 | New Haven, CT Register | Local manufacturing firms to take survey written by industrialists and educators to solve engineer shortage. | Education, Manufacturing | |
| 1 |
Strictly, Business |
2/15/56 | Hamilton, MT Ravalli Republican | Political cartoon; Ajax Oil Co. car drives past Mervin electricity towers. 'Dig those crazy erector sets.' | Erector Set, Ajax Oil Company | |
| 1 |
Anyone for a Little Game of Shrimp Eggs? |
4/12/56 | NEA Service, Inc | A.C. Gilbert Co. now packages brine shrimp eggs with microscopes. | Education, Gilbert Microscope Sets | |
| 1 |
Toys can be very important to the education of a child |
11/18/56 | Beatrice, NE Sun | Survey of mechanical and chemical engineers state childhood toys (Gilbert) were important to their career choice. | A.C. Gilbert Jr, Engineering, Education | |
| 1 |
Toys Take On New Realism |
10/9/56 | New Haven, CT Register | Classic toys get electrified, toys reflect adult life. | American Flyer Trains, Gilbert Tool Kits, Toy Industry | |
| 1 |
Hey Kids! Imagine Getting Paid For Playing With Toy Trains! |
12/23/56 | New Haven, CT Register | Full page interview with A.C. Gilbert Company creative engineer William Russell Smith. | William Russel Smith, Engineering, Toy Industry | |
| 1 |
Junior Chemists |
12/28/56 | Stubenville, OH Herald-Star | Dangers of chemistry sets for kids – anything can and will happen. | Education | |
| 1 |
A.C. Gilbert to Go All Out for Health Appliance Market |
1/16/57 | No information listed | A.C. Gilbert Company to offer department stores 'health bar sales plan.' | Gilbert Appliances | |
| 1 |
The Business Built on Fun |
First Quarter, 1957 | Steel Horizons | Focus piece on the history of the A.C. Gilbert Company. | A.C. Gilbert Company, Toy Industry | |
| 1 |
Train for Girls, Saucers for Boys |
3/10/57 | Columbus, OH Citizen | Toy fairs display leading toys for the sexes. | American Flyer Trains, Toy Industry, Toys for Girls | |
| 1 |
Rocket Launcher Car is Next for Electric Trainmen |
3/14/57 | Caldwell, ID News-Tribune | New pride of A.C. Gilbert Co train line is 'rocket launcher car;' crime detection equipment added to chemistry sets. | American Flyer Trains, Education | |
| 1 |
Small Fry Railroads Fight For Control |
4/7/57 | Honolulu, HI Advisor | Sales battle between model train makers Lionel Corporation, A.C. Gilbert Company, and Revell Incorporated. | American Flyer Trains, Toy Industry | |
| 2 |
Satellites and Sidearms Top Toy Outlook for 1958 |
3/12/58 | NEA Services, Inc. | Space toys and toy weapons expected to be big in the 1958 Christmas season. | Toy Industry, Space Race, Education | |
| 2 |
Toy Makers See Good Sales in'58; Count on Science, Education Items |
3/17/58 | Wall Street Journal | Toy sales expected to beat'57 despite recession by placing emphasis on science and education. | Toy Industry, Education | |
| 2 |
1958 Toys Ape World of Adults |
3/20/58 | Grand Rapids, MI Herald | Realistic, space age toys introduced at the annual Toy Fair in New York. | Gilbert Telescopes, Erector Set, Education | |
| 2 |
Star Finder, Girls' Lab Set Included in Gilbert's Line |
Apr-58 | Playthings Magazine | Article details new A.C. Gilbert Company products introduced at 1958 Toy Fair. | Gilbert Magic Star Finder, Erector Set, Education, Toys for Girls | |
| 2 |
Gilbert Science Hall Fascinates All Ages |
5/4/58 | New York Mirror | Description and history of the Gilbert Hall of Science in New York City. | Gilbert Hall of Science, Education | |
| 2 |
Science and Mechanics' 'Top Ten' Includes the Magic Star Finder |
Aug-58 | Playthings Magazine | A.C. Gilbert Company's Magic Star Finder named as one of the, 'Top 10 Scientific and Mechanical Toys of 1958.' | Gilbert Magic Star Finder, Toy Industry | |
| 2 |
Toys of the Age |
8/6/58 | No information listed | Modern toys leave behind classic themes for space themes. | Toy Industry, Space Race, Education | |
| 2 |
Gilbert Company To Hatch Ancient Eggs at Exhibit |
9/6/58 | New Haven, CT Register | A.C. Gilbert Company will hatch ancient shrimp eggs for use in demonstrating its line of microscopes. | Toy Industry, Education | |
| 2 |
A.C. Gilbert Produces Two TV Films to Spur Interest in Science |
Oct-58 | Toys and Novelties Magazine | A.C. Gilbert Company announces two half hour television specials in an effort to interest children in science. | A.C. Gilbert Company, Television, Education | |
| 2 |
The Three R's- Readin' Ritin' and Robot |
11/29/58 | Raleigh, NC Register | Electric toy sales up as much as 100% over previous years. | Toy Industry, Space Race, Education | |
| 2 |
Russia's Sputniks Affect Sales of - Toys With Purpose' |
Dec-58 | Cigar and Tobacco Journal | Russia's satellite has influenced a trend in space themed toys. | Toy Industry, Space Race, Education | |
| 2 |
Gilbert Acquires Rights to Science Electronics' Kit |
Mar-59 | Toys and Novelties Magazine | A.C. Gilbert Company purchases manufacturing and selling rights for Erec-Tronics Kits. | A.C. Gilbert Company, Toy Industry | |
| 2 |
Boy of 75 Who's Never Forgot Toys |
3/19/59 | Miami, FL News | A.C. Gilbert to celebrate his 50th Anniversary in the toy business. | A.C. Gilbert, Toy Industry, Erector Set | |
| 2 |
Gilbert and General Foods |
Apr-59 | Toys and Novelties Magazine | A.C. Gilbert Company and Post Cereals teamed to launch promotion. | A.C. Gilbert Company, Post General Foods, Toy Industry | |
| 2 |
Russians to See How U.S. Plays |
5/20/59 | Garden City, NY News Day | American toys to be displayed at the American National Exhibit in Moscow. | Toy Industry, Space Race | |
| 2 |
Gilbert Forecasts Toy Industry Boom |
6/19/59 | New Haven, CT Register | A.C. Gilbert Jr predicts a bright future in his speech for the Company's 50th Anniversary luncheon. | A.C. Gilbert Jr, Toy Industry | |
| 2 |
In This World: Million Dollar Ideas Are Everywhere |
6/19/59 | White Plains, NY Fair-View News | Newspaper feature on the inspiration behind A.C. Gilbert's Erector Set Girders. | A.C. Gilbert, Erector Set | |
| 2 |
Industry Leaders View Next Fifty Years |
Jul-59 | Toys and Novelties Magazine | A.C. Gilbert, Jr discusses the future of scientific toys. | A.C. Gilbert Jr, Toy Industry | |
| 2 |
Space Toys Losing to Westerns |
7/16/59 | New York Herald Tribune | Toy Guidance Council predicts Western paraphernalia to trump space toys for Christmas'59. | Toy Industry, Space Race, Television | |
| 2 |
Toys Are Typical of the Times; Toy Industry Paces Progress |
8/7/59 | Christian Science Monitor | Today's toys reflect the news in your daily paper. | Toy Industry, Education, Space Race | |
| 2 |
In This World: The Magic Handshake |
9/27/59 | Salem, MA Express | Newspaper feature focused on A.C. Gilbert's early history. | A.C. Gilbert, Mysto Magic, Erector Set | |
| 2 |
Conn. Toymaker Idles 150 Because of - Buyer Wariness' |
10/30/59 | Stamford, CT Advocate | A.C. Gilbert Company to lay off 150 workers. | A.C. Gilbert Company, Toy Industry | |
| 2 |
Gilbert Train to be Powered by Signal From Outer Space |
11/16/59 | New Haven, CT Register | Signals beamed from outer space will be used to activate an American Flyer display at the Empire State Building. | American Flyer Trains, Space Race | |
| 2 |
Model Kits Instructive, Fun |
11/29/59 | Denver, CO Post | Article discusses the A.C. Gilbert Lab Technician Set for girls. | Gilbert Girl’s Lab Technician Set, Education | |
| 3 |
Toys of Child Strong Asset to Character |
4/17/60 | Clovis, NM News Journal | Harvey E. Rath, former FBI Agent now A.C. Gilbert Company VP claims that good toys make for good kids. | A.C. Gilbert Company, Harvey Rath, Toy Industry, Education | |
| 3 |
National Toy Fair No Fun for 15,000 Nervous Adults |
4/19/60 | Wabash, IN Plain Dealer | 2,000 manufacturers display their products and jockey for top billing under the Christmas trees of 1960. | Toy Industry | |
| 3 |
Science Helps Generate Year-Round Toy Appeal |
6/2/60 | Painesville, OH Telegraph | A.C. Gilbert Company reports that interest in science toys has created a market beyond Christmastime. | Toy Industry, Education, Space Race | |
| 3 |
A.C. Gilbert Buys 3 Top ABC-TV Shows |
Sep-60 | Craft, Model & Hoby Industry Magazine | A.C. Gilbert Company announces American Flyer commercials during 'Rin Tin Tin,' 'Rocky and His Friends,' and 'My Friend Flicka.' for Christmas Season. | A.C. Gilbert Company, American Flyer Trains, Television | |
| 3 |
A Toy Is A Toy Is A Toy Is A Subliminal Educator |
11/16/60 | Mobile, AL Register | Head of Milford, CT Schools, Richard Hackett says toys are subliminal educators. | Toy Industry, Education | |
| 3 |
Here's Some Toy Buying Hints |
11/24/60 | Ft. Lauderdale, FL News | A.C. Gilbert Company recommends different types of toys for each stage of childhood. | A.C. Gilbert Company, Toy Industry, Education | |
| 3 |
Lots of New Toys; But Old Toys Still Popular |
12/1/60 | Glasgow, KY Times | Article details top toys for Christmas 1960. | Toy Industry, Erector Set | |
| 3 |
Toy Sextants Training Skippers Of Future in Art of Navigation |
12/2/60 | New York Times | A.C. Gilbert Company's Observatory Set teaches navigation skills to children. | Gilbert Sextant, Education | |
| 3 |
Play Is Big Business; Toy Firms Report Sales Increase Over 1959 |
12/23/60 | Rochester, ID News-Sentinel | American toy manufacturers report sales higher than previous year. | Toy Industry | |
| 4 |
Erector SetLinked Gilbert With Boyhood |
2/23/61 | Associated Press | A.C. Gilbert's death and legacy. | A.C. Gilbert, Erector Set, Toy Industry | |
| 4 |
A.C. Gilbert Expects 1961 Gains; Pushes Summer Toys and Research |
3/11/61 | Tarrytown, NY News | A.C. Gilbert Company expects 1961 sales to rise 8-15% over 1960 profits. | Toy Industry | |
| 4 |
Gilbert to Introduce Plane Line at October Show |
Oct-61 | Toy's and Novelties Magazine | A.C. Gilbert Company introduces new American Flyer model airplane line. | American Flyer Model Airplanes | |
| 4 |
Favorite Toys Are Old |
11/12/61 | Madison, WI State Journal | Top toys have been on market for decades. | Erector Set, Toy Industry | |
| 4 |
Model Train Now Peeks Into Future |
11/22/61 | McCook, NE Gazzette | Model train companies integrate aspects of Space Age to products; however, Civil War themes also remain popular. | American Flyer Trains, Space Race, Toy Industry | |
| 4 |
Wrather Corporation to Buy Gilbert Family's Stock |
12/15/61 | New Haven, CT Journal-Courier | Wrather Corporation purchases the Gilbert family's shares of common stock in the A.C. Gilbert Company for $4,000,000. | Wrather Corporation, Toy Industry | |
| 5 |
Gilbert Firm Has New Boss |
2/14/62 | Springfield, MA Union | Interview with John (Jack) Deveraux Wrather, Jr about the Wrather Corporation's acquisition of and future plans for the A.C. Gilbert Company. | Wrather Corporation, Toy Industry | |
| 5 |
Toys at Industry Show Vie for Buyers' Interest with Their TV Promotion Plans |
3/15/62 | Wall Street Journal | TV advertisements begin to influence the toy industry. | Toy Industry, Television | |
| 5 |
Autorama Speedway |
Apr-62 | Toy & Hobby Retailer | Advertisement for the new A.C. Gilbert Company American Flyer;Autorama Speedway '88' Race. | Autorama | |
| 5 |
Five of A.C. Gilbert's Top Toys Will Each Have It's Own Commercial |
Apr-62 | Toy & Hobby Whole-Saler | Gilbert toys to be advertised during top-rated children's television programs in 40 to 50 key markets during the 1962 Christmas season. | Erector Set, Autorama, American Flyer Model Airplanes, Television | |
| 5 |
$15 Million Sales Goal for Gilbert To Add 'Hot Items' |
Jun-62 | Craft, Model & Hobby Industry | A.C. Gilbert Company reveals 'One Giant Step' program, which includes a major policy change to create 'hot items' in addition to traditional toys. | Toy Industry | |
| 5 |
Gilbert Autorama |
Fall 1962 | Models and Modelers World | Description of the new Gilbert Autorama, a tabletop race-car track. | Autorama | |
| 5 |
They're Thinking Small; Model Railroad Firms Make Comeback, Too |
10/25/62 | Scripps-Howard | Both the real railroad and model railroad companies see profits. | Toy Industry, American Flyer Trains | |
| 5 |
Traditional Trains Vie With Highway Vehicles |
11/21/62 | Ottowa, IL Republican-Times | Model trains and cars both very popular with youth. | Toy Industry, American Flyer Trains, Autorama | |
| 5 |
Like Father, Like Son-but Building for Space Age |
11/21/62 | Connersville, IN | Dad's love giving Junior 'a little help' with space age themed Erector sets. | Toy Industry, Space Race | |
| 5 |
Science Kits Stimulate Learning |
11/21/62 | Alpena, MI News | Science kits teach skills, but makers suggest buying toys for children's stages not ages. | Erector Set, Erec-Tronics Kit | |
| 5 |
Cowboy, Little Mother, Spaceman-There's Toy To Satisfy |
11/22/62 | Washington Herald | Large range of toys available for the 1962 Christmas season. | Toy Industry, Space Race | |
| 5 |
Get Science Set in Keeping With Interest |
11/22/62 | California Valley Times Today | Science kits to be popular for Christmas 1962, experts suggest picking a set that compliments your child's interests. | Gilbert Hall of Science, Toy Industry | |
| 5 |
Toy Production Zooms Ahead |
11/26/62 | Christian Science Monitor | Toy industry rebounding faster than the economy, old standards and modern toys both popular. | Toy Industry, Erector Set, American Flyer Model Airplanes | |
| 5 |
Americans Spending $2 Billion On Toys |
12/4/62 | Rochester, NY Times-Union | Americans expected to spend around $2 billion on toys for the 1962 Christmas season. | Toy Industry, Wrather Corporation, Education | |
| 5 |
Gilbert Heads Trade Group |
12/17/62 | New Brunswick, NJ Home News | A.C. Gilbert Junior resigns as president of the A.C. Gilbert Company. | A.C. Gilbert Jr, Wrather Corporation, Toy Industry | |
| 6 |
New Toys Aim to Please Girls Past Doll Stage |
3/13/63 | New Britain, CT Herald | Toy companies now making items for girls; for example, A.C. Gilbert Company's 'My Mixer.' | Gilbert My Mixer, Toy Industry, Education, Toys for Girls | |
| 6 |
For A.C. Gilbert: Hot-Item TV and a New Approach to Marketing |
3/15/63 | Toys and Novelties: Toy Trade News | Commercials to be a major part of A.C. Gilbert Company's plan for 1963. | Autorama, Television, Toy Industry | |
| 6 |
A.C. Gilbert Hikes Budget to $2,500,000 Level |
3/18/63 | Advertising Age | A.C. Gilbert Company has boosted its 1963 advertising budget to $2,500,000. | Toy Industry, Television, Gilbert My Mixer, Gilbert Tuggy the Turtle, Gilbert Wing Thing, Toys for Girls | |
| 6 |
A.C. Gilbert Co. SetExample in Confidence |
3/18/63 | New Haven Register | A.C. Gilbert Company has $10 Million expansion plans. | Toy Industry | |
| 6 |
New Products |
3/20/63 | Kansas City, MO Star | New look for Erector's 50th Birthday. | Erector Set | |
| 6 |
Gilbert Calls'63 Line Most Comprehensive in Its History |
Apr-63 | Playthings Magazine | Gilbert president Quinlan calls the'63 line, 'the most comprehensive and ambitious in the history of the American toy industry.' | Gilbert Wing Thing, Gilbert My Mixer, Gilbert Autorama, Television, Toys for Girls | |
| 6 |
Erector Set Architects |
4/21/63 | Dayton, OH News | New York City architecture students create art from Erector parts. | Erector Set | |
| 6 |
Toy Co. Employees Like 'Babes In Toyland' |
5/1/63 | New Haven Register | A.C. Gilbert Company installs background music system from Muzak Corporation. | A.C. Gilbert Company, Muzak Corporation | |
| 6 |
Toymakers Recognize Past Error |
6/13/63 | Lima, OH News | Study by A.C. Gilbert Company found only 20% of toys are designed and marketed exclusively for girls. | Toy Industry, Toys for Girls | |
| 6 |
300,000 'Swamps' Are His Creation |
6/17/63 | Indianapolis, ID, News | Paul Koch to make over 300,000 swamps for A.C. Gilbert Company microscope kits. | Paul Koch, Education | |
| 6 |
Toy Maker Stock Booms Despite Dismal Earnings |
8/4/63 | Detroit, MI, News | A.C. Gilbert Company trading on American Stock Exchange at highest price in its history. | Toy Industry, American Flyer Trains, Gilbert Autorama | |
| 6 |
That Wing-Thing Is a Regular Wing-Ding |
8/3/63 | Pasedena, CA Press-Telegram | A.C. Gilbert Company's Wing-Thing on display as part of 32 annual Model Airplane Championships at Los Alamitos Naval Air Station. | American Flyer Model Airplanes, Gilbert Wing Thing | |
| 6 |
Toys! What Every Kiddy Understands |
8/14/63 | Doylestown, PA, Intelligencer | Survey of U.S. toy industry finds automated toys most popular. | Toy Industry, Space Race, American Flyer Trains | |
| 6 |
We Test The Wing Thing |
Fall 1963 | Models and Modelers World | Modelers test the new A.C. Gilbert Company Wing-Thing, which features 'Flex Wing' technology. | American Flyer Model Airplanes, Gilbert Wing Thing | |
| 6 |
Gilbert Kicks Off National Science Awards Program |
Fall 1963 | Models and Modelers World | A.C. Gilbert Company's new Awards Program open to all American school aged children. | A.C. Gilbert Company, Education | |
| 6 |
Toys Predict Many Things of Future |
11/14/63 | McPherson, KA Sentinel | Modern toys have futurist themes. | Gilbert Wing Thing, Gilbert Autorama, Toy Industry | |
| 6 |
Dollhouses Come In Many Styles |
11/20/63 | Hanover, PA Sun | Girls toys becoming more realistic, popular toys inspired by housework. | Toys for Girls, Toy Industry, My Mixer | |
| 6 |
Demand Climbs for Auto Racing Set |
11/20/63 | Grand Haven MI, Tribune | Auto racing set demand tops demand for toy trains. | Toy Industry, American Flyer Trains, Gilbert Autorama | |
| 6 |
Toyland'63 Mirrors Adult World |
11/22/63 | Holyoke, MA Transcript Telegram | Leading toys for 1963 Christmas Season mirror the reality of Adult life. | Toy Industry, Education, Toys for Girls | |
| 6 |
Space Age Inspires Boys' Toys |
11/28/63 | Glenview, IL Announcements | HO railroad sets and futurist Erector sets popular with boys. | Space Race, Toy Industry, HO Scale, Gilbert Wing Thing | |
| 6 |
The Wing-Thing |
Dec-63 | Mechanix Illustrated | Descriptive article on the A.C. Gilbert Company's Wing-Thing. | Gilbert Wing Thing, Education | |
| 6 |
Gilbert Recreates Stock Car Thrills |
1963 | Model Cars Illustrated | Descriptive article on the A.C. Gilbert American Flyer Auto line. | Gilbert Autorama |
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